About Glen Farrelly

After an extensive career in digital media production and management, I am now a Department Chair, Marketing & Communication and Assistant Professor of Business Communication at Athabasca University’s Faculty of Business.

I use my expertise gained through my work experience and advanced education to educate, research, and consult on digital and mobile media. Digital media users are complicated and multifaceted – I have the combination of depth and breadth of knowledge and experience to help understand them and apply their needs to various digital media and technology efforts.

Photograph of a bust holding a sign that says "iMe!" with a mirror for a head. In the mirror is a photograph of Glen Farrelly taking a selfy.

Areas of Expertise

  • user-centred design, UX, usability, and accessibility
  • locative media, location-based services, and geoinformatics
  • mobile media and sustainable tourism
  • professional communications
  • AI and post-secondary education

Experience

Prior to my position at Athabasca University, I taught university courses on digital media, design, and communication, including social media, participatory media, Internet Studies, and professional writing.

I previously worked in user research both as an independent consultant and as a team lead of an experimental media lab at OCAD University. In this role, I led user testing of digital media innovations through participant recruitment, organizing and moderating tests, conducting user observation, think aloud protocol, and qualitative and quantitative data analysis. Additionally, I have over ten years experience in digital media design and development from paper prototyping, iterative and user-centred design, project management, and product launches.

My career highlights include managing an e-Business website, developing websites with start-ups, writing online travelogues, and helping create one of the first mobile applications in Canada.

LinkedIn
For further details on my work experience and skill set, please visit my LinkedIn profile.